Figures are cumulative across employers since 2018 and are reported from ad-platform and CRM data.
Selected work
Five pieces of work that show the range: media buying, attributed sales, and the systems that keep leads moving. The full system, section by section →
Media planning and attribution
IMKAN campaign, 2019
Maken Properties, Dubai
A multi-channel off-plan campaign run for IMKAN while I handled media for 20+ developers at Maken Properties. The campaign ranked first among the brokerage’s developer campaigns that year.
Meta, Google and portal media planned against a monthly budget and a CPL ceiling.
Reporting framework built so attributed sales could be traced back to campaigns.
Creative and landing pages produced in-house with lead capture and tracking.
AED 12M
in attributed sales
Brokerage performance campaign
Falcon Island, Ras Al Khaimah
Imkan Real Estate, Ras Al Khaimah
Lead generation for a waterfront villa community, with lead scoring and routing in the CRM so sales followed up fast on the enquiries most likely to buy.
Paid social and search aimed at investors and end users, with GA4 and Power BI dashboards guiding spend.
Bitrix24 and HubSpot workflows for scoring, routing and nurture; AI callbacks on new leads.
Part of a period that grew qualified leads 65% year over year while CPL fell 47%.
AED 100M
in attributed sales
Lead operations system
Salsabeel Real Estate automation system, 2026
Salsabeel Real Estate, Ajman
A developer with six sales reps and no marketing stack. In five months the website, tracking, CRM and follow-up were wired into one system: every enquiry lands in the CRM, is assigned to a rep within seconds, and reports back to the ad platforms as a conversion.
Website forms and paid-social leads go through n8n into GoHighLevel: contact upsert, field mapping, opportunity creation, round-robin assignment and a WhatsApp alert to the rep.
Pipeline stage changes are sent back to Meta, TikTok, Snapchat and GA4 as server-side events, de-duplicated with the browser pixel.
Around 45 workflows and 50 data tables run the rest: lead scoring, nurture sequences, a sales-conversation coach, budget pacing, creative fatigue checks and an ops console.
Instagram comments can trigger a DM and a CRM contact; a knowledge bot answers reps’ project questions.
22 units
sold in three exhibition days, as reported by the sales team
How a lead moves through the system. Blue lanes are acquisition, amber is the automation layer, teal is sales and reporting.
Web performance
Site speed: Lighthouse 40 to 96+
salsabeel-re.ae, October 2026
The Astro site on Cloudflare was carrying five tag scripts, Google-hosted fonts and full-size hero images. Mobile Lighthouse sat around 40 with a 9–10 second largest-contentful-paint.
Tag scripts load on first interaction or after 3.5 seconds; page-view and view-content events still queue immediately with their event IDs.
Fonts moved onto the site with only the Latin and Arabic subsets, preloaded, with an immutable cache header.
Hero images cut to WebP with srcset. Largest-contentful-paint fell to about 2 seconds; layout shift stayed near zero.
Tracking verified with Playwright afterwards: page view, view content and lead events arrive with matching IDs on every platform.
Before
40
LCP 9–10 s
After
98
LCP ≈2 s
96–100
mobile Lighthouse score after the change
AI-assisted production
In-house creative pipeline at a developer
Salsabeel Real Estate, 2026
Films, renders, voiceover and print for three projects and a three-day exhibition, produced in-house with generative tools and a conventional edit.
Construction time-lapse for Azora Tower built from a single site photo with ComfyUI (Wan 2.1) and Google Flow (Veo 3.1).
Exterior renders for Injaz Salsabeel generated with Gemini at 2K and used across a 56-page bilingual brochure.
Emirati-dialect Arabic voiceover with ElevenLabs; edits in CapCut and Premiere Pro.
Exhibition kit: LED-wall films, an on-screen apartment-draw sequence with printed coupons, and bilingual registration.
3:1 LED
exhibition films, a hologram loop and daily social packs
Salesforce, Zoho CRM and Mailchimp (working knowledge)
What I can do for a developer or brokerage
Performance marketing
Full-funnel Meta, Google, TikTok and Snapchat campaigns planned against CPL, CPA, ROAS and a sales target, not impressions.
Conversion tracking
Pixel, server-side events, GTM and UTM governance set up so the platforms optimise on real leads and the CRM agrees with the ad account.
CRM and lead operations
Intake, scoring, routing and follow-up automation in GoHighLevel, Bitrix24 or HubSpot, with n8n underneath.
Websites and landing pages
Fast bilingual pages that pass Core Web Vitals and feed the CRM directly.
Creative production
Films, renders, voiceover, brochures and exhibition screens produced in-house with AI tools and a proper edit.
Exhibition marketing
Stand screens, lead capture, daily content and the paid campaigns around a three-day event.
Experience
2026 – Present
Salsabeel Real Estate
Developer, Ajman. Digital Marketing Manager
Sole marketing manager for Azora Tower, Golf View Residence and Injaz Salsabeel: paid acquisition, tracking, CRM automation, creative, web and exhibition marketing.
2023 – May 2026
Imkan Real Estate
Brokerage, Ras Al Khaimah. Marketing Manager, Head of Digital Strategy
Performance marketing for 15+ off-plan projects with a team of five. Qualified leads up 65% year over year, CPL down 47%; Bitrix24 and HubSpot automation with AI callbacks.
2022 – 2023
Ava Real Estate
Brokerage, Dubai. Marketing Manager, Digital Performance and Lead Generation
AED 720K annual media budget, 8,000+ leads at an AED 80–90 CPL, HubSpot automation and eight social channels.
2021 – 2022
Ahyan Real Estate
Brokerage, Dubai. Marketing Specialist
AED 6M annual spend across Meta, Google and portals; 70,000+ qualified leads at an average AED 85 CPL; Convolo AI callbacks wired to Bitrix24.
AED 3.6M over 45 months for 20+ developers, 42,000+ leads, the IMKAN campaign with AED 12M in attributed sales, and 15 social channels grown 50% year over year.
2023 – 2025
Freelance and e-commerce
Own business, UAE, KSA, USA. Digital marketing and e-commerce
Paid social for UAE and Saudi merchants, Shopify and WordPress stores, and a US Amazon FBA brand run alongside employment.
Bachelor of Engineering, Arab Academy for Science and Technology, Alexandria.
