Section 09 of 09
Results, indexed
09Results, indexed
Numbers below come from the ad accounts and the CRM for August–October 2026 at Salsabeel. Campaigns are labelled A–D and CPL is indexed (best week = 100) because the absolute figures are the company’s. Career totals are at the end.
Table view
| CPL index | |
|---|---|
| Campaign A · Aug · W1 | 192 |
| Campaign A · Aug · W2 | 266 |
| Campaign A · Aug · W3 | 370 |
| Campaign B · Sep–Oct · W1 | 165 |
| Campaign B · Sep–Oct · W2 | 100 |
| Campaign B · Sep–Oct · W3 | 115 |
| Campaign C · Oct · W1 | 207 |
| Campaign C · Oct · W2 | 716 |
| Campaign D · Oct · W1 | 377 |
| Campaign D · Oct · W2 | 1008 |
Table view
| CTR | |
|---|---|
| Campaign A · Aug · W1 | 1.21% |
| Campaign A · Aug · W2 | 1.05% |
| Campaign A · Aug · W3 | 0.89% |
| Campaign B · Sep–Oct · W1 | 1.32% |
| Campaign B · Sep–Oct · W2 | 1.23% |
| Campaign B · Sep–Oct · W3 | 1.03% |
| Campaign C · Oct · W1 | 0.62% |
| Campaign C · Oct · W2 | 0.53% |
| Campaign D · Oct · W1 | 0.69% |
| Campaign D · Oct · W2 | 0.53% |
Table view
| Share of leads | |
|---|---|
| Raw leads | 100% |
| Interested+ | 8.8% |
| Qualified+ | 4.7% |
| Site visit+ | 3.8% |
Table view
| Qualified+ rate | |
|---|---|
| Meta (78.8%) | 4.3% |
| TikTok (7.7%) | 5.9% |
| Snapchat (7%) | 3.2% |
| Direct / WhatsApp (4.1%) | 5.6% |
- Campaign B (instant forms, lower-ticket tower) reached the best CPL of the period in its second week after the dataset started receiving CRM stage events.
- Campaigns C and D ran in a period with a restricted account and a short flight; their CPL rose while frequency climbed, which is what the fatigue watcher and the kill-switch now catch.
- About 4% of raw leads reach Qualified+ and every site visit came from Meta or direct contact, which is why Verified CPL and qualified rate, not raw CPL, govern the budget.
- 58% of CRM leads sit in Contacted / Follow-up, the bottleneck the nudges, coach and sales operating rule are built to move.
Across the career
- AED 18M+
- advertising budgets managed
- 205,000+
- leads generated
- AED 30K–150K
- monthly ad budgets run
- 26.2–28%
- lead-to-qualified conversion
- AED 12M
- attributed sales, IMKAN campaign 2019
- AED 100M
- attributed sales, Falcon Island
Career figures are cumulative across employers since 2018, reported from ad-platform and CRM data. Monthly lead volume at Salsabeel is lower and is governed by Verified CPL rather than volume. Agency and freelance (2023–2025): campaign work, including leasing, for a UAE real-estate marketing agency serving several developers and brokerages.
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